WatchBox, the world’s leading e-commerce platform for the buying, selling and trading of pre-owned luxury timepieces, now accepts bitcoin payments for the purchase of pre-owned watches. As a technology-driven company, this move was a natural next step for the fast-growing online retailer, who received $100 million in investment capital from Singapore-based CMIA Capital Partners last year and recently announced the opening of a new Swiss headquarters to serve the Western Europe market. WatchBox has existing headquarters in Philadelphia and Hong Kong.
“Our buyers have evolved,” said Danny Govberg, co-founder of WatchBox. “They come to WatchBox from all over the globe, are tech-savvy, and are comfortable buying high-end luxury watches online. We wanted to make it easier for them to purchase the watches they love in whatever currency is convenient for them.”
Bitcoin payments will be handled by phone through WatchBox sales specialists and facilitated by BitPay, the largest bitcoin payment processor in the world, serving industry-leading merchants on six continents. WatchBox’s sister company, Govberg Jewelers, will also be accepting bitcoin payments for the purchase of new luxury timepieces.